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Pteri Explorer Brand Assets & Guidelines

01

Introduction:

The Pteri Explorer brand is more than just a logo. It represents a commitment to transparency, innovation, and the future of blockchain. To maintain a consistent representation of our brand across all platforms, we've outlined essential guidelines and provided key assets. These guidelines are designed to ensure clarity, respect for our brand identity, and to help collaborators and partners use our brand assets correctly.

02

Logo:

Usage:

  • Always ensure there's enough space around the logo.
  • Do not distort or warp the logo in any way.
  • Use the secondary logo on backgrounds where the primary logo doesn't stand out.
03

Color Palette:

  • Primary Gradient Purple-Blue: ##5729CE
  • Secondary Orange #DD6E0F
  • Background White: #FFFFFF

Usage:

  • The primary blue should be the dominant color for brand promotions.
  • Use secondary grey for auxiliary elements and text
  • Background white ensures readability and clarity.
04

Typography:

  • Primary Font: Poppins
  • Secondary Font Roboto

Usage:

  • Use the primary font for headlines and key highlights.
  • The secondary font can be used for body text and descriptions.
05

Imagery & Photography:

Usage:

  • Images should be high resolution and not pixelate on any platform.
  • Photography should represent the ethos of Pteri Explorer – futuristic, innovative, and transparent.
06

Voice & Tone:

  • Be clear and concise.
  • Use language that is both professional and accessible.
  • Convey authority in the realm of blockchain without alienating newcomers.
07

Dos & Don'ts:

Dos:

  • Follow these guidelines strictly.
  • Contact us if unsure about any usage

DON'T:

  • Alter the logo in any unauthorized manner.
  • Use any other colors or fonts that are not specified in this guide.
08

Collaborations & Special Requests:

If you're partnering with Pteri Explorer for an event, campaign, or any special project and need specific brand assets or have unique requirements, please reach out to our brand team at [contact@kakrlabs.com].

Final Note:

Pteri Explorer's brand assets and guidelines are created to foster a sense of unity and recognition. Please respect these guidelines to ensure a consistent and strong brand presence across all platforms and mediums. Thank you for being a valued partner and promoter of the Pteri Explorer brand

Pteri is a part of Kakr Platform Inc. Copyright 2022-